I have been busy on the job front and am now the new business partner at Logan Tod & Co! Hence the lacking of posting to the blog.
Logan Tod & Co specialise in what I would call "website conversion optimisation"! This means that we work with clients to maximise the value they derive from their website, by improving the number of actions (eg brochure request or purchases) that the site generates. This is done by using top notch analytic tools like Hitbox and running A/B testing to constantly improve responses.
I am delighted to join them and think it will be both great fun and an intellectual challenge. Watch this space!
Excellent news. Another nice stats tool (if you are not wedded to HitBox) is Clicktracks (http://www.clicktracks.com): great for the visually minded.
Looking forward to hearing more.
Posted by: Adrian Trenholm | April 07, 2005 at 06:03 PM